The Healthcare Experience

Daily perspectives of a healthcare executive in pursuit of patient safety, the premier healthcare experience, an engaged & healthy workforce and life balance.

Disrupting Healthcare with Artificial Intelligence

 

Disrupting Healthcare with Artificial IntelligenceThe healthcare industry is evolving with the exponential increase in the exploration of artificial intelligence (AI). There's a lot that's driving demand for AI in healthcare, from the explosion of data and cognitive overload to never-ending documentation and even physician burnout. These implications go far beyond technology, points out the Everest Group, with the majority of AI decisions impacting everything from customer experience to cost to business processes. 

While there are certainly huge cost impacts (think: reduced need for customer care executives and reduced cost of population health management) as well as significant business impacts (think: increased healthcare savings and enhanced patient experience), the operational impact is perhaps the most vital because it personalizes patient care. To that end, physicians can make more accurate diagnoses and more efficiently engage with patients on a daily basis.

This is where today's blog will focus: preventing physician burnout in the healthcare industry with the help of AI. So much is said about the cost and business advantages of AI. But what about the "softer" side of this? What about reducing burnout rates so that today's doctors and other healthcare providers can do thorough, meaningful jobs consistently across the span of their working life?

Can AI Help Prevent Physician Burnout?

The answer is yes, it can help prevent burnout or at least significantly reduce it. But how? Experts in AI (a type of machine learning whereby computers can be trained to recognize patterns in large amounts of data) are optimistic that AI will play a vital role in the reduction of physicians' burdens, saving them both energy and time, says Medical Economics.

A big part of a doctor's workload involves repetitive, tedious tasks as part of diagnostics and analysis of patient data. In addition to increasingly demanding administrative, HR and regulatory burdens, it's certainly no surprise that doctors and other healthcare providers are burning out in record numbers. After all, we live in a time where there's a lot more data generated than a physician can be expected to fully analyze.

This is where AI can provide a solution. Studies have revealed that AI may help physicians reduce the time they spend in front of a computer inputting and making sense of data. AI can capture the data automatically, analyze it in a meaningful way, provide content, and ensure the right data is placed in the right field.

Another example of how AI helps physicians is in the case of patients with type one diabetes. There are special pens available now that have the ability to measure glucose values by the minute. Because not every physician has the time or ability to interpret such vast amounts of data, AI helps with the interpretation, instantly knowing if a patient is stable or unstable.

AI improves workflow for radiologists, as another example. Before the dawn of AI, a radiologist had to thumb through a book full of hundreds of images and manually locate the best match, in order to properly interpret an x-ray. Now, AI can automatically detect the best match, eliminating the tedious task of finding an exact image among hundreds. The rate of error is drastically reduced as well.

The two top triggers for physician burnout are related to “hunt and search” tasks as well as the documentation process. AI will ensure physicians have to do a lot less searching, describing and measuring and a lot more analyzing, synthesizing, evaluating and planning. Thus, AI makes their work more rewarding and less draining.

AI can also help save lives. Revolutionary AI systems can predict whether liver cancer patients will require chemotherapy or surgery, for example.

Of course, AI can't fix everything. We must not forget that us humans need to have a good diet, regular exercise, and sometimes balancing natural remedies for some of our ailments.

How Else Will AI Impact Healthcare?

There are many ways in which AI will shake up the healthcare industry. AI-driven applications will help to:

• Reduce barriers to access for mental and behavioral healthcare, as a new approach is required to connect patients with services.

• Streamline workflows with voice-first technology.

• Revolutionize acute stroke care.

• Unlock siloes of health data and support broader access to health information.

• Assist with real-time monitoring of brain health.

• Augment diagnostics and decision-making.

• Predict the risk of suicide and self-harm.

• Bring earlier detection and more accurate assessment of complex radiology images.

• Identify individuals at high risk of domestic violence.

A reduction in administrative burdens for providers is a main benefit of AI that will only get better and more efficient with time. There is no doubt that the role of the physician will change in the future, points out Forbes. Fortunately for doctors, however, computers with AI and machine learning capabilities have yet to show the kind of empathy and compassion that so many of their patients rely on as part of their medical care.

 
 
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Are you trying to sign your customer service issues away?

Customer Service Signs

“Signs, signs, everywhere signs

Blocking out the scenery, breaking my mind”

(Five Man Electrical Band (1971)


A few years ago I went to my primary care office for my annual check-up. When I walked into the waiting room there was a sign on the wall that read “If you haven’t been helped within 15 minutes, please check back with the front desk.” Overall the office had always been very efficient and helpful, and I rarely waited for more than a few minutes, so I certainly don’t have any complaints. But it did make me wonder why anyone would put up a sign like that.

Like most organizations the customer experience was of utmost importance to this organization. And I am guessing that the sign was well intended to hopefully prevent someone from “being forgotten” in the waiting room. But……shouldn’t we make sure our systems work well enough we don’t have to rely on our customers to fix our issues for us? The fact that sign needed to be there indicates that there are issues in the office with patient flow. I don’t think the best solution is to put up a sign and pretend we have solved the problem. The first step should be designing a system that ensures patients don’t have to wait long, and if there is an unforeseen circumstance that we know who we need to keep informed! 

Over the years I have observed many signs. For example in a bathroom I have seen signs that read, “If anything in this bathroom needs our attention, please call xxxx.” Again I believe this is well intentioned but I think it sends the wrong message. We should have a system in place to make sure our bathrooms are clean and in working order. Putting up a sign does not inspire confidence; it may be less labor intensive than other alternatives, but if we believe a great patient experience is paramount, that alone cannot be the decision point.

In another waiting room I observed multiple signs that said “We do not take xxxxx insurance.” I guess we expect our patients to read the sign, leave our facility and find someone who cares at that point. While I appreciate the fact that insurance and costs of care are pain points for our patients, we should be having conversations with these patients and help them find the nearest or most convenient place that would take their insurance. It allows us to engage with one of our customers and help them get what they need. There’s a chance they may come back for another service with us in the future!

Now, I do believe that there are good reasons to have signs in our facilities. Some may be required by law (“Employees must wash hands prior to returning to work”). Some might be helpful with way finding. Some may prevent people from doing something hazardous. All I am suggesting is we should think before we put up a sign that is convenient for us but sends an entirely different message to our customers. If I walk into an office and there are multiple signs plastered all over the place in my opinion the customer experience has taken a back seat to other objectives.

What do you think? Are there any signs that you think would be acceptable? What signs have you observed that have made you question the why?


Dennis Bruens

V.P. Regional Cancer Center

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